The Anais Anais perfume was established by Cacharel and developed by L’Oreal House’s team of perfumers. They created the base of the perfume that is comprised of bergamot, cedar, sandal wood, orange, rose, vetiver, cedar, white lily, musk, iris, lily of the valley, jasmine and ilang-ilang. However, the Anais Anais perfume’s symbol is purity, white lily and the soul of compassion.
The flowery scent was created in an effort to keep the memory alive of those days when you can use just a single drop of lip gloss and a touch of that flowery scent for a woman to feel irresistible without having to have o too much makeup. This very feminine combination of lily, amber, rose and sandal wood really goes a far way in achieving this goal.
Even after ten years since it was created, it is still a very popular scent; so popular that it has been dubbed the best selling fragrance in Great Britain. In five years of its creation, it was ad still is in high demand in the United States of America, and it remains in the top five bet selling perfumes in a number of countries. It is in fierce competition with famous perfumes like Yves Saint Laurent Opium and Lacostle Pink.
The feel and scent of this perfume makes for an atmosphere of some of Jean Bousquet’s very popular creations and reminiscent of the era of fluffy light skirts and dresses make from the type of fabric that is half sheer. This perfume unlike the others that were also launched in the 1980s, was packaged in a white opaque glass the Annegre Beyer created specifically for Cacharel. Its name was chosen in honour of the Goddess of Love Anaitis of Persia and it is a symbol of youth as well as of femininity. It remains one of the most popular scents for the company, with White Lily continuing to be a leader for them. The girls that are photographed by Sarah Moon are the images that are associated with the Anais Anais perfume; being carefree, romantic, young and a little on the naughtier side.
The Anais Anais perfume is still attractive o many woman all over the globe even to this day, including celebrities such as Vanessa Mae, Kate Moss, Claudia Shiffer and Jennifer Aniston. Moss is one of the celebrities that have been the face for the campaign for Cacharel’s Anais Anais with respect to their advertising of the perfume.